Princess Cruises announced today, on Chinese New Year, that Majestic Princess, the first cruise ship built and designed specifically
for the China market will also be the first ship in the fleet to debut an elegant new livery design featuring the company’s iconic logo. The new livery design will roll out fleetwide over the next few years.
One of the most recognized brand logos in cruising; the design symbolizes the smooth and flowing gracefulness of ocean waves and represents the excitement and adventure of discovering the best the world has to offer on a Princess cruise vacation. The modern, sophisticated-look is designed to reinforce the premium experience of Princess Cruises, recognized around the world as a destination leader.
“For nearly half a century our Princess logo has represented the adventure of cruise travel around the globe,” said Jan Swartz, Princess Cruises president. “Now our ships sail to more than 360 ports of call worldwide and will be instantly recognized from afar. As the very first cruise ship built for China, we take great pride that Majestic Princess is our first ship to proudly display our new livery design.”